As the publication of our first book edges closer, one question's been stuck on my mind lately...
...does the company name need a change?
I believe a company's name is extremely important. It should effectively represent the company's image and vibe. In D.M. Cumbo's case, that would be fantasy graphic novels and other artistic works. So, shouldn't the name make you think of those works, or at least represent the way they feel?
After careful thought, I realized "D.M. Cumbo" doesn't accomplish that.
I chose D.M. Cumbo for the same reason an artist signs a finished painting. It lets you know who made it and that they were proud enough of their work to sign off on it.
But it's a bit confusing for people. What does it mean? What do the "D" and "M" stand for? Are there spaces between the letters when you're typing it out? It's hard to visualize when you hear it spoken out loud.
But, what bothers me the most of all is that the name of my company that represents what I create... is, itself, the only thing I didn't create! If I'm spending this much time making sure the work itself is custom-designed down the last, nit-picky detail, I want that work represented by a name and logo made with the same careful thought.
With that in mind, I set out to create a new name. After a lot of ideas and a lot of disappointment regarding those names' availability, I've narrowed things down to one option I feel is ideal... I've made a logo to go with it, choosing to use a key icon from Dreamside.